The Philosophy

A fireplace designed
to belong where
it stands.

Most fireplaces are chosen from a catalogue and fitted to a space. Ours begin differently. We start with you and how you live then work from a precise three-dimensional record of the room, its proportions, its sightlines, its existing character and design from there.

Whether your home is a stone-built Lakeland cottage or a contemporary open-plan extension, the result is a fire that could only ever have been made for that particular room. That is the kind of work we do.

"The fireplace should feel as though the house was built around it. That's the feeling we design toward."

The Process

Five stages.
One considered result.

Every bespoke project follows the same sequence at each stage, unhurried throughout. Here is what to expect, from the first conversation to the morning you light the fire for the first time.

i — Initial Consultation

The Conversation

We begin by understanding how you live and what you would like from your fire, the evenings you have in mind, the room it will anchor, the design language of your home. No questionnaire. A conversation.

ii — LiDAR Survey

The Room Scan

Using LiDAR 3D scanning technology, we capture the room to precision, every dimension, every reveal, every sightline. The survey takes around an hour.

iii — Design Development

The Render

From the scan data, we produce 3D renders showing your fire in your room, in your finishes, at the proportions we've designed for the space. You see it before a single piece is made.

iv — Working Drawings

The Drawings

Fabrication-ready working drawings, issued to our makers. Every dimension confirmed. Every material specified. Project specifications and compliance obligations, built into the drawings from the outset.

v — Installation

The Build

Installation by registered engineers. Every step certified. The fire lit, checked, and handed over — with a full commissioning certificate and a brief on how to live well with it.

The Technology

Precision that begins
before a line is drawn.

LiDAR, the same laser-scanning technology used in architectural surveys and heritage recording, lets us capture your room as a dense, accurate three-dimensional point cloud. From that data, everything flows with confidence.

No site-measured assumptions. No returns to check a dimension. No surprises when the surround arrives.

3D Scanning

Room captured with precision

A complete three-dimensional record of the space, walls, ceiling, floor, reveals, and apertures, gathered in a single site visit.

Beautiful Renders

See it before it's built

High quality 3D visualisations place your chosen fire, surround, and materials into the actual room, at your scale.

Working Drawings

Fabrication ready from the first issue

Fully dimensioned drawings issued to stone masons, steel fabricators, and joiners, eliminating the back-and-forth that delays most bespoke projects.

Compliance by Design

Hearth and clearances built in

Approved Document J clearances, hearth dimensions, and flue positions are specified within the drawings, not added as an afterthought at installation.

Design Styles

Every home has
its own character.

We don't have a house style. We have a process, one that listens first and designs second. These are the territories we work across, drawn from the homes and clients we know best. Drag to explore.

Traditional

Stone Cottage & Period Homes

Lime washed inglenooks, hand cut limestone surrounds, cast iron grates. Designs that honour the age of the building while meeting every modern standard quietly.

Contemporary

Clean Lines & Considered Minimalism

Flush fronted steel, honed porcelain slips, wide format ribbon flames. For rooms where the fire holds its place without competing with the architecture.

Media Wall

Fire & Screen, Beautifully Resolved

We design both the fire and the wall it lives in, panels, alcoves, and recesses drawn together so neither element compromises the other.

Heritage

Inglenook & Farmhouse

Deep oak lintels, reclaimed brick, exposed stone reveals. Restoration work as much as installation, returning rooms to the warmth they were built around.

Scandinavian

Nordic Form & Freestanding Steel

The stove as sculpture. Soapstone and brushed steel, positioned away from the wall, designed to be walked around and lived with, not just looked at.

Architect-Led

New Build & Self-Build Collaboration

We work alongside architects and interior designers from the earliest stages, so the fire is drawn into the plans, not retrofitted to them. A collaboration, not a trade account.

The Advantages

Why the process
matters.

Bespoke design costs more than choosing from a range. These are the reasons it is worth the difference, not as a sales argument, but as an honest account of what the process gives you.

i

No surprises on the day

When the room has been scanned and the design has been drawn to fabrication tolerances, the installation usually proceeds as planned. Unless there are no site day discoveries, then there is no recuttings, no returns.

ii

You see it first

The 3D render places your fire in your room before a single piece is ordered. You approve the proportions, the finishes, and the detail and you do so with confidence, not imagination.

iii

Proportions designed for the room

A fire chosen from a brochure is chosen for a notional room. A fire designed from a scan is sized, scaled, and positioned for the actual space the ceiling height, the chimney breast, the distance from the nearest wall.

iv

Compliance built in from the start

Hearth dimensions, combustible clearances, and flue positions are designed into the drawings from the outset not resolved at the end. HETAS and Gas Safe registration covers the installation. Nothing is left to chance.

v

A single point of contact

From the initial consultation to the commissioning certificate, one team holds the project. We coordinate with your builder, your architect, and your stone supplier so you do not have to.

vi

Made to last, not to move

A bespoke fireplace is not a product. It is a fixture. Designed for this room, in this house, with these materials it will look as considered in twenty years as it does the morning we hand over the keys.

"The fire should feel as though the house was built around it. That is the feeling we design toward from the first scan to the last stone."

Croft & Flame — Focus & Warmth, Beautifully Placed
Begin the Conversation

Tell us about
your room.

Every bespoke project begins with a conversation about how you live, what the room needs, and what the fire should give back to it. There is no obligation, and no sales process. Just a conversation with someone who knows fireplaces well.

Book a Design Consultation Find Your Fire — Online Survey

Initial consultations are complimentary and typically take around forty-five minutes, either at your home or by video call.