Focus & Warmth, beautifully placed...
By seamlessly merging the creative vision of our designers, the innovation of modern technology, and the artistry of our master craftsmen, we create beauty, warmth & focal points that redefine your home.
Every installation is treated with a dedication for perfection, where the subtle interplay of light, texture, and form elevates everyday living to an extraordinary experience. Each detail, from the hand finished accents to the seamless integration of functionality, is a direct reflection of our unwavering passion for excellence
"Details make Perfection, and Perfection is not a Detail" (Leonardo da Vinci)
The project from first sketch to the last flame
Consultation, design, survey, certified installation and aftercare. Nothing left for you to coordinate.
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1
Consultation
In the studio or at home. Your room, your brief
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2
Specification
A qualified engineer checks and confirms the detail
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3
Design Proposal
The fire and its surroundings, drawn to fit
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4
Install & Build
HETAS / Gas Safe, tested and fully commissioned
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5
Aftercare
Warranties and a service plan offered. Be part of our Croft & Flame family
SOLID FUEL
The Oldest Warmth
The ritual of laying a fire, the first catch of flame, the slow settle of heat into a room. A wood-burning stove asks a little of you and returns it over a long evening. Cast iron and real flame, made to be lit for decades.
GAS
Living Flame, On Demand
All the depth and movement of a real fire, summoned with the turn of a dial. Gas gives you the presence of flame without the labour of fuel. For the evening that begins the moment you sit down.
ELECTRIC
Fire That Fits Anywhere
No flue, no chimney, no question of where the fire can live. Electric brings warmth and flame to the media wall, the apartment, the room a chimney never reached. Considered design, simply placed.
BIO-ETHANOL
Flame as Sculpture
A real, moving flame with no flue reduced to its essence. Clean-burning bio-ethanol lets the fireplace sit wherever you choose it. Quiet, elemental, beautifully placed.
Beautifully Placed, properly certified
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HETAS
Solid fuel installations, certified by HETAS-registered engineers.
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Gas Safe
Gas work carried out only by engineers on the Gas Safe Register.
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Ecodesign
Appliances built to the latest standard for cleaner, more efficient burning.
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DEFRA
Exempt appliances, approved for use in smoke control areas.
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Ready to Burn
Certified fuel,
the wood a good fire deserves
Every installation is certified, not simply finished. The appliances we supply meet Ecodesign standards for cleaner, more efficient burning, and carry DEFRA exemption where a smoke control area calls for it. We recommend only Ready to Burn fuel, because a well-made fire deserves wood that's right for it.
Browse our latest products
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Dru Evolve 150 Built-In Electric Fire
Regular price From £4,545.00 GBPRegular priceUnit price / perSale price From £4,545.00 GBP -
Dru Evolve 150/2 Built-In Electric Fire
Regular price From £4,645.00 GBPRegular priceUnit price / perSale price From £4,645.00 GBP -
Dru Evolve 150/3 Built-In Electric Fire
Regular price From £4,645.00 GBPRegular priceUnit price / perSale price From £4,645.00 GBP -
Dru Evolve 180 Built-In Electric Fire
Regular price From £5,495.00 GBPRegular priceUnit price / perSale price From £5,495.00 GBP



