Collections — Electric Fires

Fire That Fits Anywhere

No question of where a fire can live. Electric fires bring flame to the media wall, the apartment, the room a chimney never reached, considered design, simply placed.

A fire wherever you choose to have one

No vent. No external wall to plan around. An electric fire asks only for a socket, which means the fire can go in the room that needs it, not the room the building allows it

  • On in an instant, off just as easily

    The flame is there the moment you want it and gone the moment you don't. No annual inspection, no chimney sweep, no ash. The only maintenance a electric fire asks for is an occasional dust of the glass.

  • Flame without the heat

    The glow, the movement, the flicker of a real fire, with nothing burning to produce it. Run the visual alone through the warmer months, so the room keeps its focal point without the room getting warm.

  • No flue, no vent, no chimney...

    Nothing to route through the roof, the wall, or the wall cavity. An electric fire installs where the room wants it, upstairs or down, inside a stud wall or a media unit, with none of the structural planning a flued appliance demands.

Buying guide

Flame without the fire.

LED flicker, water vapour, holographic, the flame effects behind electric fires are surprisingly different in person. This guide shows what to look for before you buy on looks alone.

Read the guide

Supplied and installed

One team, from first visit to first fire.

A specialist surveys your room and confirms the right fire for the wall; a qualified, approved electrician carries out the installation and certifies the wiring. No flue, no gas line, just design and build.

  • The survey & design

    Our specialist measures the wall, checks the socket and circuit, and talks through inset, wall-mounted or stove, whichever suits the room. TV height, shelving and cable runs get planned around the fire before anything is built.

  • The fitting

    Floors are covered, the flue is lined and tested, and the hearth is left cleaner than we found it. Building control notification is handled for you.

  • The first fire

    You're shown the remote or app on the spot, flame settings, heat zoning, timers. A warm welcome to the Croft and Flame family for aftercare, should you need it.

Every home deserves a fire worth coming home to.

Book a survey

  • Hetas

  • Gas Safe

  • Workmanship Guaranteed